Marketing Planning Free Download - CourseLelo

Marketing Planning by Karim Atan Udemy Free Download: includes 10 lectures in 01h 42m. Total 9 students enrolled and submit 1 Student Reviews

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Marketing Planning

Creating your marketing plan. Templates and analytical tools are included

Created by
Karim Atan
Categories
Business
Review
4.5 (1 reviews)

Course Description

Last Updated: 10 May, 2022

The course focuses on the role and application of marketing planning. It includes detailed work on the marketing audit which examines the macro and micro factors which impact on organisations, segmentation, market research, and strategic application of the marketing mix. It assumes no prior knowledge of marketing, aims to introduce you to some of the key areas of marketing and is suitable for both marketing and non-marketing students.

At the end of the course, you should be able to identify the usefulness of marketing planning in a range of situations, outline a basic marketing plan and understand the application of the planning process in a variety of existing organisations whatever the financial basis of your organisation: government organisations may place more emphasis on public relations and internal marketing, for example; while insurance companies emphasise advertising and personal selling in carefully targeted sections of the community. Brand image and brand management are also part of marketing. In fact, there are many fascinating aspects to subject and many areas in which strong specialisms can be developed. This course provides a sound basis for non-specialists and integrates work from all functional areas. 

To this end, the course will provide learning opportunities to appreciate current writings and perspectives on the marketing planning. Opportunities will be given to analyze case  studies, suggest realistic marketing strategies and identify marketing programs to support the strategies. 

What you'll learn

  • Create a marketing plan
  • Develop market and customer focus
  • Use market research effectively
  • Understand the composition and use of the marketing mix in creating a marketing plan

Requirements

  • Be able to manage marketing operations and be familiar with marketing mix
Video: Introduction
11:19
Learning Materials: Starting point of creating your own marketing plan
02:29
Video: Current situational analysis
02:32
Learning Materials: Current situational analysis
03:45
Business Case Example
00:32
VIdeo: Objectives and issues
02:23
Learning Materials: Objectives and issues
05:40
Business Case Example
00:40
Video: Target market
03:18
Learning Materials: Target market
05:39
Business Case Example
00:23
Video: Marketing strategy
06:09
Learning Materials: Marketing strategy
05:15
Business Case Example
00:16
Video: Marketing programs
04:10
Learning Materials: Marketing programs
19:30
Business Case Example
00:40
Video: Financial plan
02:30
Learning Materials: Financial plan
08:23
Business Case Example
00:27
Video: Implementation controls and contingency plans
02:44
Learning Materials: Implementation controls and contingency plans
05:46
Business Case Example
01:04
Video: Summary
02:09
Learning Materials: Concluding remarks
02:43
Personal Learning and Reflection
02:13

Student feedback

4.5

Course rating
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